[Todd Kelsey] ☆ CASA Marketing: Intro to Social Media Marketing [to Book] PDF ☆ Read Online eBook or Kindle ePUB

See: linkedin/in/tekelsey . Todd Kelsey, PhD is an author and educator whose publishing credits include several books for helping people learn more about technology. He has appeared on television as a featured expert, and has worked with a wide variety of corporations and non-profit organizat

See: linkedin/in/tekelsey

. Todd Kelsey, PhD is an author and educator whose publishing credits include several books for helping people learn more about technology. He has appeared on television as a featured expert, and has worked with a wide variety of corporations and non-profit organizations

Learn social media marketing from friendly top-rated expert Dr. There's also an introduction to Hootsuite, a time-saving tool for managing social media. Todd Kelsey, PhD. The style of writing is conversational, with a focus on fun, wherever possible.

Book Overview: An easy to understand introduction to the most important aspects of social media marketing, including Facebook pages, Facebook ads, working with Twitter and Linkedin, and special coverage of social media monitoring. There's also a particular focus on ROI (return on investment), to help you think critically about the value social media could bring a business or organization, and exploring the question of whether or not it's worth it to invest time and money in each social media channel.

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CH1 - Introduction, basic principles, ROI, engagement/PR, monitoring, main social media channels.

CH2 - Skillbox - working with content, starting a blog (Blogger), starting a free website (Google Sites), trying tools for video and editing digital images.

CH3 - Facebook pages - how to create Facebook pages, discussion of Facebook's business model, trends on Facebook

CH4 - Facebook ads - when, why, how to use Facebook ads, creating a campaign, basic concepts.

CH5 - Twitter

See: linkedin/in/tekelsey . He has appeared on television as a featured expert, and has worked with a wide variety of corporations and non-profit organizations. About the Author Todd Kelsey, PhD is an author and educator whose publishing credits include several books for helping people learn more about technology

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• Title : CASA Marketing: Intro to Social Media Marketing
• Author : Todd Kelsey
• Rating : 4.87 (685 Vote)
• Publish : 2014-1-10
• Format : Hardcover
• Pages : 122 Pages
• Asin : B0103LB4HS
• Language :